Mission

Made Beautiful™ is a minority owned company formed to focus on developing products that we believe help women to honor their true beauty. Our passion is empowering women to have both inner and outer transformations resulting in customers embracing their natural beauty. With female representation at the helm of our organization, we are committed to (1) listening to our consumers, (2) partnering with organizations that honor and uplift women, and (3) providing the best quality products at affordable prices.

Dana Pointer serves as an Owner and Managing Partner for Made Beautiful. Dana oversees the strategic planning and financial growth of the Made Beautiful portfolio. Her extensive financial background allows her to execute strategic plans to drive long-term growth and strengthen Made Beautiful’s position as a leading beauty brand.

Dana’s Inspiration

Dana’s inspiration was fueled by growing up with three sisters in a home where there were always ‘hair issues’. Experiencing the endless search for quality hair products with natural ingredients, she decided to create her own.

Made Beautiful was created to provide solutions that span across a variety of hair types and textures. At Made Beautiful we believe natural beauty evolves from within. We are pure. We inspire. We are true.